So it's 1995, I'm in college, and a friend and I go on a road trip from Providence, Rhode Island to Portland, Oregon. And you know, we're young and unemployed, so we do the whole thing on back roads through state parks and national forests -- basically the longest route we can possibly take. And somewhere in the middle of South Dakota, I turn to my friend and I ask her a question that's been bothering me for 2,000 miles. "What's up with the Chinese character I keep seeing by the side of the road?" My friend looks at me totally blankly. There's actually a gentleman in the front row who's doing a perfect imitation of her look. And I'm like, "You know, all the signs we keep seeing with the Chinese character on them." She just stares at me for a few moments, and then she cracks up, because she figures out what I'm talking about. And what I'm talking about is th...